Every service your marketing needs. Nothing it does not.
Muse handles the full marketing stack so you are not managing five vendors to get one result. Every service area is connected, every deliverable is intentional, and every program is scoped around what your business actually needs.
Brand & Social Presence
Your brand is working for you or against you every time someone looks you up. We make sure it is working.
Most buyers research a company before they ever make contact. What they find — your social profiles, your Google Business listing, how you show up in search — forms an impression before you have said a word. Muse builds and manages that presence so it reflects the quality of what you actually do.
We manage social content across the platforms your buyers use. For most clients that means LinkedIn and Facebook as the foundation, with Instagram, TikTok, or others added based on where your audience actually spends time. Post cadence is built around your goals — typically two to four posts per week — with every piece of content planned, written, designed, and scheduled by the Muse team.
Beyond social, we handle Google Business setup and management, and ongoing reputation management so incoming reviews and messages are handled consistently and professionally.
Paid Advertising & Lead Generation
The right buyer is out there. We get to know your advertising needs and develop the best strategy to reach them.
Paid advertising for technical and industrial businesses requires a different approach than consumer campaigns. Your buyers are doing serious research — comparing vendors, evaluating credibility, and making decisions that carry real risk. The ads that work in this environment are the ones that meet buyers where they are, on the platforms they use, with messaging that speaks to what they actually care about.
We start by understanding your audience, your goals, and where your best opportunities live. From there we build a strategy across the platforms that make the most sense — Google, Meta, LinkedIn, TikTok, and person-based advertising for audiences that require a more targeted approach. Every campaign is built with a clear objective and the right creative to support it.
Lead generation does not stop at the ad. We build the landing page infrastructure, lead capture forms, and follow-up workflows that turn ad clicks into real conversations.
SEO & Content Marketing
Rank for the searches your buyers run. Build the kind of content that earns trust before they ever reach out.
Search engine optimization for technical businesses is not about gaming an algorithm. It is about making sure that when your buyer searches for what you do, you are the result they find and trust.
Muse manages SEO on an ongoing basis, starting with a baseline audit and moving into monthly work that covers keyword optimization, technical SEO improvements, content updates, and backlink strategy. We track progress with real analytics tools and report on what is actually moving, not just what looks good in a dashboard.
A well-written article does two things at once: it improves your search ranking for a target term, and it builds credibility with the buyer who finds it. We write and publish content on a regular cadence, with every piece tied to a keyword strategy and written to actually be read, not just indexed.
Collateral & Creative
Everything you hand a prospect, put in front of a buyer, or put your name on — designed and delivered by a team that understands your industry.
Your marketing materials are often the first tangible impression of your brand. A product flyer that looks like it was made in a template, a data sheet with inconsistent formatting, a display that does not match your other materials — these things cost you credibility before a conversation even starts.
Muse handles the full range of creative production: product and service flyers, technical data sheets, case study documents, trade show and event materials, branded presentations, and email templates. If it represents your company in print or on screen, we build it to look like a company your buyers can trust.
We also design for billboards and exterior signage — full creative from concept through print-ready file delivery. And at the growth engagement level, short-form video and reels are part of the scope, built for the social formats your platforms actually favor.
Fractional CMO
Some businesses do not need another agency. They need a marketing leader.
A Fractional CMO engagement with Muse is not a retainer with a fancier name. It is a fundamentally different relationship. Stefani steps into a leadership role — attending key meetings, owning the marketing roadmap, aligning campaigns to business objectives, and functioning as a true member of the executive team on a part-time basis.
This is the right fit for companies that have passed the brand-building phase and need strategic direction at a level their current marketing setup cannot provide. It is also the right fit for businesses going through a transition — a rebrand, a product launch, a market expansion — where senior marketing judgment is critical and a full-time hire does not make sense yet.
Every Fractional CMO engagement is scoped individually. If this sounds like what your business needs, the discovery call is the right place to start that conversation.
- Marketing roadmap ownership
- Brand and positioning strategy
- Product and launch strategy
- Team and vendor alignment
Systems & Automation
The infrastructure behind the marketing. Built so your program runs without you chasing it down.
A marketing program is only as good as the systems behind it. If leads are coming in but nothing is tracking them, if emails are going out but no one knows who opened them, if the CRM has not been touched in months — the front-end work does not matter. Muse builds and manages the back-end so the whole program holds together.
We set up and manage CRM platforms, build lead capture and qualification workflows, create email nurture sequences for new inquiries, and establish lead source tracking so you always know where your business is coming from. Reporting is built to give you a clear picture of what is working.
For clients with more complex automation needs, our automations engineer leads the technical build and manages integrations between platforms. This is not a standard offering at most boutique agencies. It is something Muse built specifically because our clients needed it.
Professional photo and video, built into the program.
When a client program calls for professional photography or videography, Muse works directly with The Oilfield Photographer — a trusted creative partner with deep experience in industrial, oilfield, and corporate production.
Photo and video can be included directly in a Muse proposal and coordinated by our team from brief through delivery. You are working with one integrated program, not managing a separate vendor relationship.
- Product and industrial photography
- Corporate and executive photography
- Event and field coverage
- Video production
These service areas are a starting point, not a ceiling. Some clients need more of one area and less of another. The discovery call is where we figure out what your program actually needs and build a proposal around that.
Not sure what your program needs? That is what we are for.
Book a 30-minute discovery call. We will learn your business, tell you what we would build, and put together a proposal around what you actually need.